Da Nang’s transformation is underway—emerging as a dynamic, creative city on Vietnam’s central coast. At the heart of this evolution lies Barett Urban Zone, a bold new landmark that brings together business, lifestyle, and culture under one visionary concept. Strategically located in the vibrant An Thuong area near My Khe Beach, Festival Square at Barett Urban Zone stands as the city’s first-ever “Downtown of Lights”—an innovative outdoor commercial and cultural destination designed to inspire, connect, and thrive.

 

 

I. Da Nang’s Newest Urban Destination Blending Business, Culture & Community.

 

Barett Urban Zone introduces a bold new vision for commercial development in Da Nang: Downtown of Lights – a vibrant urban destination designed to connect people, experiences, and businesses.

 

 

At its center is Festival Square, a unique public plaza inspired by industrial-style architecture. Featuring raw materials, open-air layouts, and artistic accents, the space offers an ideal environment for cafes, fashion boutiques, retail outlets, galleries, and creative F&B concepts.

 

II. Why Choose Festival Square For Your Business?

 

1. 1. Iconic Design That Attracts High Footfall.

 

Festival Square’s design sets a new standard in urban style. Using wood, concrete, and steel, the layout is open and immersive, drawing both locals and tourists with its aesthetic appeal and functionality.

 

2. A Diverse & Dynamic Commercial Ecosystem.

 

56 permanent booths for shops, local brands, and startups

10 mobile kiosks for food, drinks, and seasonal retail

2 large stages for cultural and entertainment events

A central plaza for festivals, art markets, and night events

Whether you’re a new entrepreneur or an established brand, this environment is perfect to launch, grow, and thrive.

 

III. A Year-Round Destination For Everyone Visiting Da Nang.

 

Festival Square is more than just a commercial venue — it’s a lifestyle hub, designed to keep visitors coming back with an engaging variety of offerings:

•Regular festivals, concerts, and public events

•Themed food kiosks and upscale dining

•Artisan booths and handcrafted product stalls

•Interactive exhibitions and cultural showcases

•Photo-ready check-in zones for social media

•Family-friendly spaces and chill poolside lounges

 

This multi-sensory experience ensures consistent traffic and excellent exposure for your business.

 

IV. Flexible Spaces With Strategic Zoning.

 

 

The square is organized across four levels, with diverse zones that allow tenants to choose spaces aligned with their concept and customer base. Whether you’re seeking street-level visibility or an upper-floor boutique setting, there’s an option for you.

 

V. Join The Future Of Da Nang’s Urban Commerce.

 

As Da Nang rapidly evolves into a creative and economic hub in Vietnam, Barett Urban Zone is leading the charge. Festival Square represents a new wave of city living and business – dynamic, connected, and future-forward.

 

Perfect for:

•Local entrepreneurs seeking growth

•Expanding national brands

•Global F&B concepts entering Vietnam

•Creative studios, galleries, and artisan collectives

 

Festival Square is where vision meets opportunity — in a place designed to inspire.

 

VI. Estimated Rental Pricing.

 

1. 4-Storey Shophouses.

 

Frontage: Tran Bach Dang & Do Ba streets

Estimated Price: VND 150–320 million per unit/month

 

2. Compact Retail Kiosks.

 

Location: La Xuan Oai street frontage

Estimated Price: VND 15–30 million per kiosk/month

 

•General rate: Approximately VND 1 million/m², depending on the location and unit type.